What It Is
Meta Verified for Business is a paid subscription that adds trust and brand-protection features across eligible Meta assets.
Typical Benefits
Plan tiers can differ by market, but often include:
- Verified badge on selected assets
- Impersonation protection
- Enhanced support access
- Profile visibility enhancements
Eligibility Checklist
Common prerequisites include:
- Applicant meets age-of-majority requirement.
- Business is in a country where Meta Verified is available.
- Full control of an eligible Meta Business Portfolio.
- Minimum activity requirements are met.
- Recent account-profile changes stay within Meta thresholds.
- Agreement with Meta terms and platform policies.
Subscription Flow
- Confirm eligibility in Meta Business Suite.
- Review current Meta Verified requirements for your portfolio and assets.
- Start subscription for eligible assets and complete payment/verification steps.
After Activation
- Eligible assets show verified status.
- Additional support and protection features become available.
- Subscription can typically be managed, upgraded, or canceled in Business Suite.
Coexistence Context
Coexistence numbers cannot get the OBA blue badge, so Meta Verified for Business is the badge option for them. The number stays on the WhatsApp Business app, so an existing subscription and its badge remain active after onboarding. Standard Business Verification remains available for the portfolio either way.