What It Is
Meta Business Verification confirms that a business is legitimate inside Meta's ecosystem. Verified status can improve trust, unlock additional platform capabilities, and support growth across Facebook, Instagram, and WhatsApp assets.
Why It Matters
- Higher trust signal for customers
- Access to advanced WhatsApp capabilities and scale paths
- Better eligibility foundation for identity features such as OBA requests
Verification Paths
Businesses usually choose one of these paths depending on account state:
- Partner-led Business Verification (PLBV) — WhatsApp-focused, often during onboarding
- Standard Business Verification — all Meta assets, requires website and domain-based email
- Meta Verified for Business — paid subscription across eligible assets
Coexistence caveat: Standard Business Verification is not available for coexistence accounts. Coexistence accounts generally rely on PLBV or Meta Verified for Business.
Comparison
| Method | Scope | Typical timing | Requirements | Review time |
|---|---|---|---|---|
| PLBV | WhatsApp-focused | During onboarding | Legal business docs | Minutes to ~48h |
| Standard | All Meta assets | After portfolio setup | Website + domain email + official docs | Up to 14 business days |
| Meta Verified | Subscription | When eligible | Paid plan + eligible assets + policy checks | ~1–3 business days |
Document Readiness
Accepted documents vary by country and region. Before submitting, prepare:
- Legal business registration proof
- Address or phone proof matching legal name
- Consistent business identity across website, email domain, and Meta portfolio details