Template Analytics

What It Covers

Template analytics helps measure how each template performs over time. Typical metrics include:

• Sent — total messages sent
• Delivered — confirmed deliveries
• Read — confirmed read receipts
• Clicked — CTA button clicks (for applicable templates)

Metric availability and endpoint shape can vary by provider. Use the analytics endpoint exposed by your stack (Meta direct or BSP route).

Example Query

GET /whatsapp_business_accounts/<WABA_ID>/template_analytics?start=1735689600&end=1738367999&granularity=DAY

Example Response

{
  "data": [
    {
      "template_name": "order_update_v1",
      "language": "en_US",
      "category": "UTILITY",
      "sent": 1240,
      "delivered": 1220,
      "read": 980,
      "clicked": 0
    },
    {
      "template_name": "welcome_offer_q1",
      "language": "en_US",
      "category": "MARKETING",
      "sent": 9500,
      "delivered": 9102,
      "read": 6022,
      "clicked": 1184
    }
  ]
}

CTA Link Tracking

When URL CTA templates are used, tracking parameters can be appended to links for analytics attribution. Validate this behavior in your own reporting flow before relying on click metrics for billing or campaign decisions.

For template structure details, see Template Elements.