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16:05Comparison
Dualhook vs. WATI
WATI is a WhatsApp-focused BSP platform with inbox, broadcast, chatbot, and automation features. Dualhook is a configuration layer with direct inbound Meta webhooks, Meta-compatible outbound payloads, zero message storage, and automated coexistence management.
How does Dualhook compare to WATI?
| Feature | WATI | Dualhook |
|---|---|---|
| Message routing | Through WATI servers (BSP model) | Inbound direct from Meta; outbound via Dualhook runtime |
| Message storage | Stored on WATI for team inbox and broadcasts | Zero message storage (Webhook Override) |
| Coexistence | Publicly supported | Supported on all plans with heartbeat monitoring |
| Entry price | $59/mo annual ($69/mo monthly); 3 users included on Growth | $12/mo (Developer) |
| Per-message fees | Separate message charges per WATI rate card | No markup; Meta fees apply directly |
| API and webhooks | Growth: 10k API calls/no webhooks; Pro: 200k/limited webhooks; Business: 20M/extensive webhooks | Runtime API and direct webhook routing on every plan |
| Lock-in risk | Higher if you rely on WATI inbox and automation tooling | Low: standard payloads and customer-owned WABA; switching still needs setup with the next provider |
How does pricing compare?
WATI
WATI's Growth plan is $59/month billed annually or $69/month billed monthly, with 3 users included and no additional users on that tier. Pro is $119/month annually or $149/month monthly, with 5 users; Business is $279/month annually or $349/month monthly, also with 5 users. Message charges apply separately according to WATI's official rate card. Growth includes 10,000 API calls per month and no webhooks; Pro includes 200,000 calls and limited webhooks; Business includes 20 million calls and extensive webhooks.
Dualhook
Dualhook charges a flat monthly fee starting at $12/month with no per-message markup. Meta bills conversation fees directly to your WhatsApp Business Account.
Does WATI store WhatsApp messages?
WATI
Yes. WATI stores message content to provide its team inbox, conversation history, broadcast analytics, and chatbot functionality. Businesses using WATI rely on WATI's platform to process and display those conversations and automations.
Dualhook
Dualhook does not store message content. Meta's Webhook Override sends message webhooks directly to your server. Dualhook only stores configuration metadata such as account identifiers, webhook URLs, template metadata, and operational event logs.
When should you choose WATI over Dualhook?
WATI
WATI is a good fit if you need a ready-made team inbox with no-code chatbot builders, broadcast messaging tools, and a visual workflow editor. It works well for teams that want an all-in-one WhatsApp platform without writing code.
Dualhook
Dualhook is a good fit if you want to build on top of Meta's standard Cloud API through direct inbound Meta routing, keep message content off third-party servers, avoid per-message markups, and maintain full ownership of your WABA under your own Meta Business portfolio. Dualhook handles the configuration layer so you can focus on your own application logic.
Guides & comparisons
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