Dualhook vs. 360dialog

360dialog is an official WhatsApp Business Solution Provider focused on WhatsApp API infrastructure. Dualhook is a configuration layer that provides standard Cloud API payload compatibility with zero message storage and direct inbound Meta routing.

How does Dualhook compare to 360dialog?

How does pricing compare?

360dialog's Regular tier starts at €49 per phone number per month. Premium (€99) and High Throughput (€249) tiers are available for higher volumes. Meta messaging fees are billed separately, and 360dialog documents a 7% surcharge on the non-official Marketing Messages endpoint. Pricing as published on the 360dialog pricing page; verify the current page for region-specific currency.

Dualhook's Team plan at $25/month includes up to five WhatsApp connections, making it significantly more cost-effective for multi-number setups. The Agency plan at $45/month supports up to ten connections, and Enterprise covers 25 connections plus $3.50 per additional connection.

Does 360dialog store WhatsApp messages?

360dialog operates as a BSP with its own infrastructure layer between Meta and your application. The extent of message content storage depends on your specific integration and 360dialog's data handling policies.

Dualhook is architecturally different. It configures Meta's Webhook Override so message webhooks go directly from Meta to your server. Dualhook stores only configuration and operational metadata.

When should you choose 360dialog over Dualhook?

360dialog is a good fit if you want a traditional BSP relationship with dedicated partner support, or prefer to work with an established WhatsApp partner that handles the Meta relationship on your behalf.

Dualhook is a good fit if you want a direct connection to Meta's Cloud API, need zero message storage on third-party servers, want to keep your WABA under your own Meta Business portfolio, and prefer flat-rate pricing that works well across multiple phone numbers.