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16:05Comparison
Dualhook vs. 360dialog
360dialog is an official WhatsApp Business Solution Provider focused on WhatsApp API infrastructure. Dualhook is a configuration layer that provides standard Cloud API payload compatibility with zero message storage and direct inbound Meta routing.
How does Dualhook compare to 360dialog?
| Feature | 360dialog | Dualhook |
|---|---|---|
| Message routing | Through 360dialog infrastructure (BSP) | Inbound direct from Meta; outbound via Dualhook runtime |
| Message storage | Infrastructure-layer processing; storage depends on setup | Zero message storage (Webhook Override) |
| Coexistence | Documented; COEX numbers cannot be migrated between WABAs | Supported on all plans with heartbeat monitoring |
| Entry price | $59 per number per month (Regular tier) | $12/mo (Developer); includes 1 number |
| Per-message fees | Meta fees separate; 7% on marketing through standard Cloud API, not MM API | No markup; Meta fees apply |
| API type | 360dialog API layer over Cloud API | Meta-compatible payloads via Dualhook runtime |
| Lock-in risk | Documented migration limits for COEX numbers | Low: standard payloads and customer-owned WABA; switching still needs setup with the next provider |
How does pricing compare?
360dialog
360dialog's Regular tier is $59 per phone number per month, Premium is $119, and its Advanced option is $299. These are monthly prices. Meta messaging fees are billed separately, and 360dialog documents a 7% surcharge on marketing content sent through the standard Cloud API messages endpoint instead of the Marketing Messages API. A higher-throughput tier does not raise Meta's fixed 20 mps limit for a Coexistence number.
Dualhook
Dualhook's Team plan at $25/month includes up to five WhatsApp connections, making it significantly more cost-effective for multi-number setups. The Agency plan at $45/month supports up to ten connections, and Enterprise covers 25 connections plus $3.50 per additional connection.
Does 360dialog store WhatsApp messages?
360dialog
360dialog operates as a BSP with its own infrastructure layer between Meta and your application. The extent of message content storage depends on your specific integration and 360dialog's data handling policies.
Dualhook
Dualhook is architecturally different. It configures Meta's Webhook Override so message webhooks go directly from Meta to your server. Dualhook stores only configuration and operational metadata.
When should you choose 360dialog over Dualhook?
360dialog
360dialog is a good fit if you want a traditional BSP relationship with dedicated partner support, or prefer to work with an established WhatsApp partner that handles the Meta relationship on your behalf.
Dualhook
Dualhook is a good fit if you want inbound webhooks routed directly from Meta to your server, a no-retention outbound runtime, zero message storage on third-party servers, a WABA kept under your own Meta Business portfolio, and flat-rate pricing that works well across multiple phone numbers.
Guides & comparisons
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These pages explain the coexistence, Business API, pricing, and privacy details that the comparison pages summarize.
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